Shopping for diamond rings can be a confusing and exhausting task. There are many options available and buyers are always looking for a good price, as well as the best customer service around. Buying wholesale diamond rings can be a good option. As with any purchase, there are pros and cons to consider.

In terms of wholesale diamond ring purchases, some of the pros include:

  • Affordable prices
  • Everything is negotiable (price, design, custom features, etc.)
  • Continually updated inventory
  • Vast diamond selection
  • Best option for unique shapes, customization, and large diamonds

Meanwhile, some of the cons associated with wholesale diamond ring purchases – especially with exclusively online shops – include price leverage, minimal customer service, and potential scams. Therefore, it is important to do your research ahead of time and identify the best diamond sellers/wholesalers with which to do business. Diamond ring buying should not be an impulse purchase, and you should complete your sale in person, at a reputable shop.

The most reputable professional jewelers and diamond dealers have spent a large portion of their lives researching and learning about diamonds, jewellery, and new emerging technology regarding diamond grading. They stay current in their field and do their best to relay their expertise onto their customers, so everyone benefits from the transaction. They also only carry diamonds that are certified by laboratories like the GIA.

GIA Approved Diamonds

The Gemological Institute of America (GIA) is a globally recognized organization for gemological study and research, as well as an educational facility where gem knowledge could be organized and shared with the public. The GIA stresses the 4Cs of diamond categorization–color, cut, carat weight, and clarity. The creation of the Diamond 4Cs resulted in two very important developments. First, diamond quality could be communicated in a universal language that everyone could understand. Second, diamond customers could know exactly what they were about to purchase and do their research beforehand in terms of price range, reputation, etc.

For most customers, buying diamond rings from a wholesaler is a smart way to go. However, it’s important to keep in mind that not all wholesalers are GIA Graduate Gemologists or have any diamond training at all. Many don’t have the proper equipment (ex. microscope, diamond-lite) to show and explain diamond properties (ex. clarity and fluorescence). In these cases you don’t learn all the information you need to make an informed decision on which diamond to purchase. Proper research is the key.

As long as you take the time to do your research to ensure the proper certifications, and complete your transaction with a reputable jeweler in person rather than online, you’ll be well on your way to a great diamond ring experience.

Contact us to speak with a diamond specialist today. 416.847.1067