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What Should You Look for in a Diamond?

Diamonds are forever, or so says popular culture. We all feel something when we look at a diamond: awe, love, a feeling of luxury and permanence. Diamonds are a status symbol, a symbol of eternal love – and an economic investment. However sentimental a diamond might...

Our Most Popular Diamond Shapes

When it comes to buying a diamond for that special day, one of the most important things that you need to think about is the shape. Not only will it determine the look of the ring, but it will also determine how it feels on your finger and the customizations that can...

Why Are Diamonds Used in Engagement Rings?

“I do”. Those are the famous words uttered by countless couples who’ve joined together in holy matrimony in one of the oldest and most sacred institutions in human culture. But long before these words are spoken, a promise is made that signifies a couple is ready to...

Everything You Need To Know About Diamond Cuts

Cutting diamonds and other gems is a fine art. Not everyone knows how to do it, and even less know how to do it well. People often use the words “cut” and “shape” as synonyms; however the cut has to do with how well your gem interacts and reflects light, while the...

Everything You Need To Know About Diamond Shapes

The shape of a stone can say a lot about a person, so it’s important to know what you want a ring to reflect before you buy it. Some common types of gem shapes include: Round or traditional Oval Pear Heart Rose-cut Marquise When it comes to shopping for an engagement...